Planning to launch or scale your online apparel store? Choosing between Shopify and WordPress (WooCommerce) is one of the first — and most important — decisions you'll make. Here's how each platform stacks up in a real-world scenario.
Needs: Stylish storefront, 50+ products, payment gateway, discount codes, SEO blog, WhatsApp automation, referral program, scaling to 500+ products.
| Platform | Shopify | WordPress + WooCommerce |
|---|---|---|
| Ease of Setup | Super fast (pre-configured) | Takes time (hosting, plugins) |
| Hosting | Included (managed) | You choose (more control) |
| Design Control | Theme-based | Fully customizable |
| Custom Features | App-dependent | Flexible with plugins or code |
| Expense | Shopify | WordPress |
|---|---|---|
| Monthly Plan | $468/year | $0 |
| Hosting & Domain | Included | $60–$100/year |
| Theme | ~$200 | Free–$60 |
| Apps & Plugins | $20–$100/month | Mostly free, or $10–$30 |
| Transaction Fees | 2% | 0% |
| Feature | Shopify | WordPress |
|---|---|---|
| Coupons & Discounts | Built-in | Built-in |
| SEO & Blogging | Basic | Advanced (Yoast, Rank Math) |
| Email Marketing | Requires app | Native integrations |
| Referral System | Paid app | Free or custom plugins |
| Scalability | Limited unless Plus | Easily scalable |
| Aspect | Shopify | WordPress |
|---|---|---|
| Platform Control | Renting (hosted) | You own everything |
| Source Code Access | Restricted | Full access |
| Customization Limits | Platform rules apply | No restrictions |
Choose Shopify if: You want to launch quickly, prefer simplicity, and don’t need deep custom features.
Choose WordPress if: You want full ownership, scalability, advanced marketing tools, and better long-term ROI.
Drop your business idea, and we’ll recommend the best platform based on your specific goals — not just a generic answer.
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